LLUÍS SERRA
My name is Lluís Serra and I am currently Managing Director and CEO at EUHT StPOL – Sant Pol School of Hospitality and Culinary Management in Barcelona and President of EUHOFA International. I started my formal career in hospitality in the US. In fact, I was raised in a touristic area by the beach in the Barcelona region, and since I was a teenager, I did summer jobs in nearby hotels, gathering experience in operations. When I turned 17, I was admitted to Cornel University’s School of Hotel Administration in New York, at the time, the best university in hospitality in the world, while hotel schools in Europe did not offer bachelor accreditation yet. In the US I had the chance to work in two beautiful boutique hotels. It was in the 90s and by then, the following