“My name is Anna Haumer, I am the Employer Branding Specialist at Zoku and this is my story!
Hospitality always has something to do with purpose because you get so much of it by interacting with people, passion, as well as a little bit of frustration to be honest because the industry is not adapting fast enough to the new generation and time. I’m super purpose driven and even though I was very successful in my life as a chef and received a Michelin star as the youngest woman ever in Austria, there was still something missing for me and that is how Zoku and I matched.
The co founders at Zoku did a lot of research, conducted interviews and asked business nomads what they were missing when living in hotels for a longer period. Zoku’s concept and purpose is based on loneliness of these people and on the frustration that also resonates with my career path. I was frustrated by people in the industry constantly complaining about the staff shortage or saying that employees are not motivated anymore. I really wanted to make a change and I didn’t have the feeling I could do that as a chef. So shortly after I received the Michelin star, I decided to leave the restaurant industry and started to study Human Resources to focus on corporate culture where I definitely found my purpose. In my last semester I joined Zoku, as it allows me to stay proactive, get my hands dirty, think differently, inspire people, employees and companies to move forward and that is what makes my job so great.