We love to share our knowledge with dedicated companies and have translated our experiences with SMACK into services. What started out as a side-project has since then turned into an influential hospitality media company that has worked with a variety of hospitality companies and provided hospitality media services around Europe.
THE REASONS THAT MATTER
As the world continues to become more digital, the mediaworld has adapted to that trend and is now primarily happening online. As such it is key for companies of all sizes, especially in the hospitality industry, to influence your designated target groups in a resource-efficient way, in order to differentiate your offer from that of your competitors. Using relevant hospitality media services will drive how companies will be recognized in the future.
Deciding on where to allocate your resources in the media and marketing world will continue to be a challenge with new media channels gaining traction and relevance. Developing hospitality media services that are unique to your brand and message, and justifying to your target audience why you are using the chosen channels, are the single most important decisions that you will face during the process.