Meet the gang! 👨‍👩‍👦‍👦💞

May we present the most infectious smile and laugh in hospitality Florian Montag aka “Flo”.

THE most infectious smile and wits in Hospitality

Host at SMACK from the first hour and our guy for everything technology- or startup-related. As ex-Hotelhero, a marketplace comparing and recommending hospitality tech, he knows how to stack tech from all angles and has a great entrepreneurial sense. 

Flo’s hospitality journey started in Lausanne at EHL. Nowadays he is the VP of Business Development at Apaleo and is often seen jet-setting around the world to spread his passion for hospitality and driving hospitality businesses to leverage their digital potential. For good reasons Flo has been awarded with International Society of Hospitality Consultants & International Hospitality Investment Forum (IHIF)’s “Young Leader Award ‘23” and is a member of the HSMA Deutschland e.V. Tech Circle. Besides podcasting and nerding, Flo is always available for a little brainstorming session on how to bring SMACK forward and loves to chat about digitalization, innovative hotelconcepts and leadership.

Fun fact: Flo is a Belgian pommes frites, not a German potato – as many people think. Enjoy the show!