🌸 Would you trade chandeliers for tatami floors? 👘

Welcome to Brand Check-In with SMACK: your fast-track to the most buzzing and iconic brands in hospitality!

We’re kicking off with a brand from the other end of the world: Hoshino Resorts, the Japanese powerhouse and winner of 69 awards, redefining hospitality with new standards and a look as delicate as cherry blossom petals in the wind.