portrait Verena Jaeschke at the Hotel Oderberger Berlin

VERENA JAESCHKE

“My name is Verena Jaeschke and this is my SMACK story.

With all the challenges that Corona has brought to our industry, I have come to love my job all over again. As a quick introduction: we’re not just the Boutiquehotel Oderberger, but belong to the GLS Language Centre with the GLS Campus. This means, in addition to the pure hotel business, we also have a gastronomy, event and long-stay concept for adult education. With that in mind, it really was a crushing experience to be closed, to no longer see your colleagues and also to no longer see the guests. But in this context, many good things also happened during the months of pandemic that showed me what really is worth fighting for. On the one hand, I am proud that we were able to keep all our amazing regular guests, that we gained new ones and that, as soon as we were allowed to open again, we had a great occupancy rate and a loyal customer base again very quickly. That means so much!

VERENA JAESCHKE Read More »

fritz dickamp and Hotelier des Jahres 2021, Alexander Aisenbrey, talking

ALEXANDER AISENBREY

ALEXANDER AISENBREY ALEXANDER AISENBREY at the fireplace with FrItz Winning any award is a special achievement, becoming “Hotelier des Jahres” in Germany awarded by the dfv Mediengruppe is a once in a lifetime experience. Alexander Aisenbrey is certainly not your average hotelier and the achievements he has accomplished over the years speak volumes. As Managing

ALEXANDER AISENBREY Read More »

portrait of edith gerhardt, podcast guest on smack hospitality cast

EDITH GERHARDT

Edith Gerhardt CEO Hirmer Hospitality Edith Gerhardt, CEO of Hirmer Hospitality, joined us on the 18th episode of Season 3. We discussed her personal career path from The Ritz Carlton to Marriott International, which ultimately lead her to Travel Charme and Hirmer Hospitality. Edith told us about employee motivation and success factors for a hospitality

EDITH GERHARDT Read More »