Smack Team

Barbara Muckermann

What’s the difference between a real luxury brand and just a fancy logo, you may ask? In the latest SMACK episode, Fritz gets the unfiltered answer from Barbara. They’re talking heritage, gravitas, and turning the ‘good life’ into a serious business model.

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Benjamin Adrion

How many ex-pro footballers do you know running hotels that are also full-blown social movements? Meet Benji, the mind behind Villa Viva, the hospitality heartbeat of the NGO Viva Con Agua.

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Jan Heringa

This week, Florian’s got Jan Heringa, VP Development and Project Management at Leonardo Hotels, in the SMACK spotlight. From kitchen chaos at 15 to masterminding the launch of iconic brands like NYX Hotels by Leonardo Hotels across Europe, Jan’s career is pure, unfiltered hotelier grit.

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Lennert De Jong

In the latest SMACK episode, Florian sits down with the CEO of Another Star (and ex-CitizenM legend) to unpack one of the most talked-about moves in hospitality lately: CitizenM selling the brand to Marriott. Yep. That one.

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