Marketing

Ian Di Tullio

We mic’d up with the Global Chief Commercial Officer, Ian Di Tullio, who went from flying high with Air Canada & Accor to shaking up hospitality from Bangkok with brains, heart, and some serious backend magic.

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María Zarraluqui

Meet María Zarraluqui, VP of Global Development at Meliá Hotels International, lawyer-turned-development-queen and Mallorca-based hospitality firecracker. We caught up with her at IHIF2025 in Berlin, where our host Florian had the mic, and María brought the magic.

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Richard Hyde

The wait is finally over… As you might know, Richard Hyde, COO of Small Luxury Hotels of the World, took the hot seat SMACK Live at Young Hoteliers Summit at EHL in Lausanne and here comes his podcast episode.

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Adam Crocini

From legendary DIY waffles to Michelin-starred kitchens, Adam Crocini has seen it all. As Hilton’s SVP of Global Design, Wellness & F&B, he’s shaping the future of hospitality—one plate at a time.

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Austin Eaton

Hello, I am Austin Eaton, Head of Marketing at Clean the World Europe and UK.
Have you ever asked yourself where the little bar of soap in your hotel bathroom goes after you leave?
I actually did, but I was not the first one. Back in 2009, Founder and CEO of Clean the World, Shawn Seipler asked himself this very question, after countless nights spent in hotel rooms for work. Little did he know that this question would catalyze the birth of Clean the World. Shocked by the revelation that the hospitality industry was discarding millions of soap bars each year and driven by a deep sense of responsibility, Shawn, transformed a humble one-car garage in Orlando, Florida, into the epicenter of soap recycling. Setting in motion a movement that would change lives and communities around the world.

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Patrick Mendes - Preview Podcast guest

PATRICK MENDES

PATRICK MENDES CEO Premium, Midscale & Economy – ACCOR Europe & North Africa SMACK LIVE! AT YHS PRE-EVENT This was a first!    As you might know by now, we had the pleasure of teaming up with YHS and hosting the very first SMACK Live! podcast event with Patrick Mendes, CEO at ACCOR for Premium, Midscale & Economy in Europe and

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Jillian MacLean - Preview Podcast guest

JILLIAN MACLEAN

Jillian MacLean CEO & FOUNDER – Drake & Morgan FROM MARMALADE MISE EN PLACE TO A FEMALE-INFLUENCED BAR & RESTAURANT EMPIRE ​   From the toast and marmalade mise en place at her parent’s hotel on the Scottish coast to creating a female-influenced, bar- & restaurant empire with multiple locations in London is a very

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Hubert Viriot - Preview Podcast guest

HUBERT VIRIOT

HUBERT VIRIOT CEO – YOTEL From Gatwick Airport to the world: A success story Yes, you can do things differently! Even in hotel business.  Listen to 2024’s first Smack episode and learn from YOTEL CEO Hubert Viriot how the brand has established a new status quo in the travel business over the past decade. YOTEL

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Portrait of Mark McCulloch - Podcast guest at SMACK

MARK MCCULLOC

MARK Mcculloch Founder, Campaign Director, CEO – Hospitality Rising UK & Super Sonic Marketing Attention please: “Hospitality Rising” That’s the title of Mark McCulloch’s campaign, which is addressing the painful topic of staff shortage in the UK hospitality scene in an unseen way. And one thing is for sure: This is a game-changer in how employment

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