Smack Team

My name is Lluís Serra and I am currently Managing Director and CEO at EUHT StPOL – Sant Pol School of Hospitality and Culinary Management in Barcelona and President of EUHOFA International. I started my formal career in hospitality in the US. In fact, I was raised in a touristic area by the beach in the Barcelona region, and since I was a teenager, I did summer jobs in nearby hotels, gathering experience in operations. When I turned 17, I was admitted to Cornel University’s School of Hotel Administration in New York, at the time, the best university in hospitality in the world, while hotel schools in Europe did not offer bachelor accreditation yet. In the US I had the chance to work in two beautiful boutique hotels. It was in the 90s and by then, the following

Hello everybody, I am Claudie Ravel. I founded the commercial company Guayapi 33 years ago when I was pregnant and this is my SMACK story.

Originally I am a jurist, and I worked as such for 12 years before building the Guayapi company in Paris. I was working in the management of a well know garments company, and I was in charge of the global license as well as the communication fields of the company. I decided to open my own business after I became pregnant. I wanted to focus on my own culture and education as that was significant to me. My mother educated me about the products in homeopathy and plants in our own garden, and my father taught us about diversity of native cultures all over the world. That’s how Guayapi Paris was founded in 1990.

“My name is Lars Heesbeen and I’m originally from the Netherlands. I’m currently working as the Multi-Property Director of Sales at the Abu Dhabi edition, the Marriott Hotel Downtown Abu Dhabi, and the Marriott Executive Apartments Abu Dhabi, and this is my SMACK story.

I have a bit of an interesting background: My dad was in the military, and we would move to different countries very often, but I enjoyed that. I was born in Germany, lived in the Netherlands, and we moved to the United States, back to Europe, and to Abu Dhabi. When I was growing up, I also wanted to go into the military but seeing my dad tour different warzones and handle post-traumatic stress disorder, that’s not something I wanted for myself.

“Hello everybody. My name is David Frei, I am the General Manager of the and this is my humans of hospitality story!

My dream was actually to become a pilot as I wanted to fly around the world and discover new places and cultures. I had already started my application when the Swissair grounding happened. So my dream grounded as well and after serving my obligatory service in the Swiss army for almost two years I was thinking of following my father’s footsteps in becoming a lawyer. I started studying law and economics in St. Gallen, butI learnt pretty fast that this is not for me at all.