My name is Lluís Serra and I am currently Managing Director and CEO at EUHT StPOL – Sant Pol School of Hospitality and Culinary Management in Barcelona and President of EUHOFA International. I started my formal career in hospitality in the US. In fact, I was raised in a touristic area by the beach in the Barcelona region, and since I was a teenager, I did summer jobs in nearby hotels, gathering experience in operations. When I turned 17, I was admitted to Cornel University’s School of Hotel Administration in New York, at the time, the best university in hospitality in the world, while hotel schools in Europe did not offer bachelor accreditation yet. In the US I had the chance to work in two beautiful boutique hotels. It was in the 90s and by then, the following

Hello everybody, I am Claudie Ravel. I founded the commercial company Guayapi 33 years ago when I was pregnant and this is my SMACK story.

Originally I am a jurist, and I worked as such for 12 years before building the Guayapi company in Paris. I was working in the management of a well know garments company, and I was in charge of the global license as well as the communication fields of the company. I decided to open my own business after I became pregnant. I wanted to focus on my own culture and education as that was significant to me. My mother educated me about the products in homeopathy and plants in our own garden, and my father taught us about diversity of native cultures all over the world. That’s how Guayapi Paris was founded in 1990.